THE JOB

F3i Social Media Manager

The Social Media Manager is responsible for growing F3i’s visibility, audience, engagement, and brand awareness across LinkedIn, Instagram, and YouTube. This role will develop and execute a social media strategy that translates F3i’s work spanning agriculture, technology, economic development, and agriculture security into compelling content and campaigns.

The Social Media Manager will serve as the strategic lead and day-to-day producer for F3i’s social media presence, working closely with the photographer/videographer and F3i’s Directors of Communication and Branding to identify stories, plan content, and develop and execute campaigns that grow brand awareness and translate that awareness into meaningful engagement with F3i’s programs and initiatives.

  • Develop and manage an ongoing editorial and social media calendar.

  • Write, edit, and publish social media content across F3i’s platforms, including posts, captions, campaign copy, video descriptions, calls to action, and other platform-specific content, adapting voice, format, and messaging for different audiences and channels.

  • Working with F3i’s Director of Branding, support F3i’s photographer/videographer with visual content production.

  • Maintain a strong content pipeline, regularly meeting with program staff to identify upcoming opportunities and proactively planning photography, video, interviews, and other assets rather than relying on ad hoc content requests.

  • Develop recurring social content series that audiences begin to associate with F3i brand.

  • Grow F3i’s audiences, using platform analytics, experimentation, audience insights, collaborations, tagging strategies, and distribution tactics to consistently reach people beyond F3i’s existing network.

  • Build a network of F3i brand ambassadors, including staff, board members, entrepreneurs, growers, researchers, students, alumni, investors, industry partners, and community leaders who can extend F3i’s reach through their own networks.

  • Support live social storytelling during conferences, field demonstrations, delegations, workshops, competitions, and community events.

  • Measure and report social media performance, including audience growth, reach, engagement, video performance, website traffic, campaign performance, and other indicators of increased brand awareness. This should be to continuously improve content, identifying which topics, formats, voices, platforms, and campaigns are most successful in reaching F3i’s priority audiences.

KEY RESPONSIBILITIES

  • Minimum of 5 years of professional experience managing social media for an organization, company, agency, or brand. This includes demonstrated experience growing social media audiences and engagement and experience developing and executing social media campaigns.

  • Excellent writing and copywriting skills, with the ability to develop clear, engaging, platform-appropriate copy.

  • Strong familiarity with major social platforms, particularly LinkedIn, Instagram, YouTube, and Reddit, and an understanding of how content strategy and audience behavior differ across platforms.

  • Must be based in California’s Central Valley and able to attend F3 Innovate programs, events, field visits, and other in-person content opportunities as needed.

  • Strong collaboration and project management skills, with the ability to work effectively with communications and branding leads, photographers/videographers, program staff, external partners, and other contributors.

  • Background in or demonstrated familiarity with food, agriculture, or agriculture policy and/or innovation policy, or related industries.

  • Ability to work in a small, fast-moving team and proactively identify stories and opportunities independently, manage multiple priorities, and maintain a consistent content pipeline.

  • Strong judgment and attention to detail.

QUALIFICATIONS

This is a 30-hour-per-week position with the potential to become full-time. Compensation ranges from $26–$35 per hour, depending on experience.

ADDITIONAL DETAILS